Thursday 7 July 2011

What are Leaflet dispensers?

Leaflet dispensers are a very effective retail display solution which can help drive sales even in the harshest of economic times, calling products to the attention of the public very effectively. Leaflet dispensers are generally made from PVS and can hold a wide range of promotional materials but mainly card and paper.

Leaflet dispensers are varied and are designed for effective short or long term Point Of Purchase display, with easy assembly and, therefore, can also save distribution costs too.

Techniques are constantly evolving to change with the styles and design trends of the moment, showcasing big name brands to give maximum and instant brand impact, and more importantly, to add value.

When deciding on a leaflet dispenser the customer is without doubt very important in the success for the business and furthermore the style and, therefore, needs some thought about before running a promotion using display units. Stores which cater for the high end customer should opt for higher quality display unites for their leaflets as opposed to stores which are driven by sales through offers, in which case the more cost effective materials such as card should be considered.

It is very important to ensure your display unit or leaflet dispenser stands out against competitors, and therefore it is imperative to choose the design company who will create and manufacture the display for your product with care. However, most creative companies creating leaflet dispensers will design, print and manufacture the most trendiest advertising units for you to display your product to its full potential, to new and current customers of a particular product.

Make sure your design is eye catching – you want prospective customers to see you and be enticed to purchase. There is a very small window frame of time when a consumer decides whether to approach your promotion for your product. Therefore, the importance to getting your message about your product through to consumers in bold and simple terms is essential. A good leaflet dispenser creative will create this for you.

A POS campaign is feasible and cost effective but good planning and creative design are crucial.

http://www.clearpoint-print.com

Keywords: Leaflet dispensers, leaflet dispensers, point of sale

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