FSDU and Free Standing Display Unit (Exactly what are they? Where are they used and why?)

In these times during the austerity which have an effect on business and customers alike, it's very difficult for organizations to free up revenue to promote and to get the attention of consumers seeking to reduce their spending. Free Standing Display Units however, really are a very effective way of promoting which often can result in increased sales in the harshest financial circumstances because they are a cost-effective method of drawing the attention of consumers towards the product or service.

Free Standing Display Units (FSDUs) are, as the name implies, free-standing structures which samples of a product may be displayed. These units are usually seen on shop counters where customers purchase their products, as this is a prime location by which they are sure to be seen by the great majority of customers, so when boasting an eye-catching design in bright colours it really is almost without doubt they'll draw the eye of potential consumers towards the merchandise they're marketing and advertising.

These FSDUs can be produced from a selection of materials such as card, corrugated board, correx as well as foam PVC and may even boast intelligent display systems which can be ‘flat pack’ or ‘pop up’ towards saving distribution costs, making FSDUs an even far more cost-effective way of advertising.

FSDUs can be made to be employed as either a short-term, short-term display unit or perhaps be made more substantial when utilized as part of a longer-lasting advertising programme. The techniques employed by designers of FSDU’s also follow varying tastes and trends so the design of the FSDU displays the preferred fashion of the moment. However, irrespective of the look, easy set up will be the most important focus in the design and development process of any Free Standing Display Unit. Also, the fact big name brands utilize such display units signifies that it is a thouroughly tried and tested means of advertising that works well.

Natalie Eastaugh the Internet Marketing Specialist for JDRWebsites.co.uk

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What are Leaflet dispensers?

Leaflet dispensers are a very effective retail display solution which can help drive sales even in the harshest of economic times, calling products to the attention of the public very effectively. Leaflet dispensers are generally made from PVS and can hold a wide range of promotional materials but mainly card and paper.

Leaflet dispensers are varied and are designed for effective short or long term Point Of Purchase display, with easy assembly and, therefore, can also save distribution costs too.

Techniques are constantly evolving to change with the styles and design trends of the moment, showcasing big name brands to give maximum and instant brand impact, and more importantly, to add value.

When deciding on a leaflet dispenser the customer is without doubt very important in the success for the business and furthermore the style and, therefore, needs some thought about before running a promotion using display units. Stores which cater for the high end customer should opt for higher quality display unites for their leaflets as opposed to stores which are driven by sales through offers, in which case the more cost effective materials such as card should be considered.

It is very important to ensure your display unit or leaflet dispenser stands out against competitors, and therefore it is imperative to choose the design company who will create and manufacture the display for your product with care. However, most creative companies creating leaflet dispensers will design, print and manufacture the most trendiest advertising units for you to display your product to its full potential, to new and current customers of a particular product.

Make sure your design is eye catching – you want prospective customers to see you and be enticed to purchase. There is a very small window frame of time when a consumer decides whether to approach your promotion for your product. Therefore, the importance to getting your message about your product through to consumers in bold and simple terms is essential. A good leaflet dispenser creative will create this for you.

A POS campaign is feasible and cost effective but good planning and creative design are crucial.

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Keywords: Leaflet dispensers, leaflet dispensers, point of sale