FSDU and Free Standing Display Unit (Precisely what are they? Where could they be used and why?)

During these times of austerity which affect business and customers alike, it is rather hard for businesses to spare revenue to promote and to get the attention of consumers seeking to restrict their spending. Free Standing Display Units however, really are a very economical way of advertising which often can result in increased sales in even the worst economic circumstances because they are a cost-effective means of drawing the eye of consumers towards the product or service.

Free Standing Display Units (FSDUs) are, as their name suggests, free-standing structures on what samples of a product could be exhibited. These units are normally seen on store counters where consumers purchase their items, because this is a prime location where they're certain to be viewed by the majority of shoppers, so when boasting an eye-catching design in bright colours it can be almost sure that they will draw the eye of possible shoppers towards the product or service they're marketing and advertising.

These FSDUs can be made from a variety of materials including card, corrugated board, correx as well as foam PVC and may even offer intelligent display systems which can be ‘flat pack’ or ‘pop up’ towards saving distribution costs, making FSDUs an even more cost-effective method of marketing.

FSDUs can be made to be employed as a quick, non permanent display unit or perhaps be made more substantial when applied together with a longer-lasting advertising programme. The strategy employed by designers of FSDU’s also follow changing tastes and trends so that the design of the FSDU echos the favoured style of the moment. Nevertheless, regardless of the look, uncomplicated assembly will be the most important focus in the design and creation strategy of any Free Standing Display Unit. Also, the fact that large name brands use these types of display units signifies that it's a tried and tested technique of advertising and marketing that actually works.free standing display unit

FSDU and FSDUs

Free standing display units, or FSDUs, are typically used in retail as display points for information. Unlike the shelves of a shop they are free standing, so the content of the FSDU display is separate from the other products. They can hold leaflets and newspapers, or act as a promotional stand for products within the shop, thus making them really quite essential in retail. FDSUs have become increasingly popular and do effectively make the layout of a shop more interesting. In addition, marketing campaigns regularly capitalise on using a variety of means to promote brands, and installing a freestanding display unit is one of the most direct ways to make specific products stand out in a shop.

Companies that manufacture and sell FDSUs in the UK also pride themselves on their design teams. It is essential for the designs to be creative and fresh, thereby meeting the demands of potential clients from big brand names. They use a wide range of materials which effectively help the free standing display unit make a great visual impression, but also to determine whether the unit will be permanent or just semi-permanent in the store. They can use anything from cardboard, plastic or wood, depending on how long the client want the free standing display unit to last.  In order to keep costs down in transit and installation, the manufacturing company can design flat-pack versions of the FSDU, or part assembly units in order to control the cost of shipping.

The clients of companies that design and manufacture free standing display units usually get in contact with the manufacturer with a design brief via telephone or email. These are typically available from the manufacturer’s website alongside examples of prototype display units they have previously made.