If required, we will provide a proof matched to the ISO standard prior to printing to ensure no details have been lost during origination and to accurately check for colour.

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Working with some of the biggest brands on some of the most involved promotional roll-outs across the UK and Europe, we have developed an almost intuitive instinct for what is required.

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An FSDU Can Help Your Marketing Efforts

When someone walks into a shop (be it a small, privately owned boutique or even a large branch of a nationwide supermarket), one of the first things they notice is if there is a bold, large display unit which could boast an eye catching design in bright colours which assists in the promotion of a certain product or range of products. There are many forms of display units which are both cheap for shopkeepers and managers to purchase and yet are very effective in advertising certain goods, potentially increasing the revenue received by the shop owners and managers.

In these austere times in which customers and businesses are both affected by the necessity of cost cutting and limiting expenditure, it can prove extremely difficult for businesses and firms to set aside enough revenue for advertising so as to attract the attention of customers who intend to cut their spending. Free Standing Display Units (FSDUs) are an extremely successful way to advertise which can potentially result in an increase in sale despite the harshest possible economic circumstances as they are a means of drawing the customers’ attentions to the product whilst being very cost-effective.

As the name suggests, Free Standing Display Units are free standing structures on which examples of certain products can be clearly displayed. Such units are typically seen either in the entrances to shops or on the counters where customers pay for their items as these two spots are the optimum locations where the highest number of customers is bound to see them. It is almost certain that these displays will draw the attention of many potential customers to the product they are advertising, especially if they boast an eye catching design in several bright colours.

FreeStanding Display Units can be constructed so as to be part of either a temporary (therefore short term) display unit but they can also be made to be more substantial as part of an advertising programme in the long term. The designers of such display units employ techniques which follow and reflect the changing tastes and trends, resulting in the design of a Free Standing Display Unit mirroring the favoured style of the time. However, regardless of the design, the main focus of the creation process of the Free Standing Display Units is for the easy assembly and construction. The success of this tried and tested means of advertising is shown by the fact that large brands use such display units to promote their products.

With the expertise in running machines for print finishing and the quality control procedures in place, it's guaranteed that all work will have that ‘finishing’ touch.

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What’s unique about Clearpoint is that we combine all our print expertise within Large Format litho, screen print, digital and finishing to create some of the most unique and visually impacting print effects and, therefore, some of the most exceptional point of sale display systems in the UK.

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Counter Display Units Can Help Advertise Your Product

 I am certain that many people have (as I have personally experienced on many occasions) been in a shop (be it a large supermarket or a small and privately owned grocers shop or boutique) and be paying for an item when your eye is drawn to a small display on the counter near the till. These displays may well be advertising a certain product or range of products, one of which the customers may well purchase despite not originally intending to do so upon entering the store. This demonstrates the effectiveness of Counter Display Units (CDUs) as a means of advertising and encouraging the selling of products, potentially resulting in an increase in revenue for the business.

 As the name suggests, Counter Display Units are structures mounted on shop counters on which samples of certain products can be displayed. The reasons behind the employment of such display units on shop counters is because this is a prime location in which it is guaranteed that a very high proportion of customers will see them, especially when they are coloured with an eye catching design painted in bright colours.  These Counter Display Units can be made from a large range of materials. These can include cardboard, correx, corrugated board and even foam PVC. The display units may even include an intelligent construction system which can make them ‘flat pack’ or ‘pop up’ so as to help save the costs of distribution, further highlighting the point that such Display Units and an incredibly cost effective means of advertisement.

 The cost effective nature of Counter Display Units is especially appropriate during these austere times as many customers are seeking to limit their expenditure and as many businesses are finding it increasingly difficult to scrape together the necessary revenue so as to conduct an effective campaign of advertising. These Counter Display Units on the other hand can result in a dramatic increase in sales revenue in even the most difficult economic conditions as they are a relatively cheap way of promoting the products and attracting the customers to them.

 These display units can be employed in both short- and long term advertising programmes as either temporary or more substantial display units. The fact that several nationwide and even international businesses use these Counter Display Units in their advertising programmes demonstrates that they are an effective means of promoting their products and possibly increasing their overall sales revenue.